Packaging It comes in black and gold bullet with a brand name in black font printed on it. Just a regular lipstick .Nothing special about it and the shades are labeled under the tube and on a clear lid/cap which we always see in a beauty department. (See photo)
If we to compare – the modern lipstick looks fancy than the old packaging plus the fact that it is much secured than the old one which tend to crack easily and the cap is quite loose.I bet even the label have a tendency to fade unintentionally
For the Price – definitely this is really affordable P159.00 from Beauty Essentials by Eren Mckay.
The formula and pigmentation: I noticed that is t is less creamy but super pigmented same as with the modern matte lipstick. All the shades does the same job
Color pay off. Milano is a true matte brown and really pigmented. I love how it easily glides on the lips. One swipe is enough to see the visible hue.
As for the scent, it smells and taste like candy almost the same with the modern matte which is somehow butter caramel scent,And also it stain on the lips even after eating and drinking. Lasting power is 6-7 hours including the time that I ate rice,pancakes drink soda,water and hot cocoa.I did not re-touch.
NOTE: If you have dry and chapped lips make sure to moisturize first or apply a lip balm. There’s a tendency for your lips to dry more even after removing this lipstick.
Based on my experience — I noticed that The modern matte lipstick is much creamier and non drying compared to the ordinary matte lipstick. It only shows that Jordana did a great job when it comes to improving their product in order to give a total satisfaction to consumers.
I would probably purchase more shades of this.
BEAUTY ESSENTIALS is the only license distributor here in the Philippines you can visit 2nd level Fishermall and 2nd level Robinsons Metroeast Pasig inside FAB.